Victoria's Secret Bag | chasegregoryjones

Pink BAG

Pop-up Shop Attraction

pink bag

Pop-Up Shop Attraction

Project Overview

I was tasked with creating an interactive prop for the #pinksnowedinn pop-up shop in NYC. The idea was to create a display that resembled a shopping bag that customers could jump out of for a fun photo-op.

The frame is made out of wood. Then, I created a layout in Illustrator that would be used as a graphic wrap. Once that was printed and ready, I wrapped the display and shipped it off to be the centerpiece for the pop-up shop.

YEAR

PLATFORM

2018

Illustrator,

Real Life

ROLE

Design, Construction

Pink's SoHo Pop-up Shop

Late last year Victoria’s Secret set up a PINK pop-up shop in SoHo to show off their lively brand identity. Fans of the brand showed up in droves with lines stretching around the block. The task was to create an additional interactive item to be featured in the shop.

Something that used current brand properties and was Instagram ready.

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Now what if she

fit inside of here?

Larger than Life

A giant sized replica of the current

PINK shopping bag was created out of wood with 24pt SBS wrapped all around it. The bag was wide enough to hold at least 5 adults and sturdy enough to withstand people standing inside of it with shoes wet from the snow outside.